Head of UX and UI Strategy

The role 

Key responsibilities

• Define and own the overarching UX/UI vision and design philosophy across all products, ensuring a coherent, consistent, and on-brand experience regardless of where the customer is in their journey 

• Act as the single point of accountability for cross-product experience quality. Identifying gaps, inconsistencies, and friction points that individual product UX teams cannot see in isolation 

• Govern the company-wide design systems and component libraries, ensuring all product teams are working on a shared, brand-aligned foundation 

• Own the relationship between brand identity and product experience translating brand strategy into tangible UX principles, standards, and guardrails that all product teams must design within 

• Define and embed UX standards, best practices, and governance processes across all product-aligned design teams, raising the overall quality and consistency of output 

• Map and own the end-to-end customer experience across products identifying how journeys connect across Sportsbook, Casino, and other verticals and driving improvements across the journeys 

• Lead, develop, and provide strategic direction to the distributed UX community across product/engineering teams, acting as the senior design voice in leadership conversations and ensuring UX has a seat at the table 

Skills and Experience required

• Significant experience leading UX at a senior level across a broad product portfolio, with a demonstrable ability to bring structure, consistency, and intentionality to how experience is designed and delivered across an organisation 

• Hands-on knowledge of design infrastructure, including how to build scalable, shared foundations that enable multiple teams to move quickly without compromising quality or coherence 

• Strong instinct for the connection between how a brand presents itself and how customers experience it in product, with the ability to make that relationship explicit and actionable for design teams 

• A natural influencer who can shape thinking and raise standards across teams they do not directly manage, and who is credible and impactful in senior leadership conversations 

• Ability to take a wide-angle view of how customers move across products and touchpoints, spotting where the experience breaks down between teams and driving the cross-functional effort needed to fix it 

• Ensure that you, and your team, adhere to the Governance, Risk & Compliance (GRC) obligations within your direct responsibility and control. 
• Ensure any non-compliance incidents within your team are raised through the appropriate channels (Compliance Incidents Process) and that your team are informed of any reporting processes relevant to them. 
• Challenge processes, policies and projects that will negatively impact compliance within the Group. 
• Ensure your team's completion of all mandatory compliance trainings within the set deadline. 
• Reach out to the Compliance Teams if unsure of any of your compliance obligations or the requirements are unclear.