Director of Sportsbook Product

The role 

• A. Product Vision & Strategy

  • Define and own the long‑term product vision for our Sportsbook platform across markets and our one internal sportbook platform strategy. 

  • Translate customer insights, market trends, and competitive intelligence into a compelling product strategy. 

  • Ensure the product supports commercial performance targets (engagement, retention, revenue). 

  • Champion innovation in UX, features, markets, pricing tools, personalisation, and content. 

  B. Roadmap Leadership

  • Build and prioritise a clear product roadmap balancing short‑term delivery and long‑term transformation. 

  • Oversee product lifecycle from ideation to launch, ensuring best‑in‑class execution. 

  • Secure cross‑functional alignment and facilitate decision‑making across stakeholders. 

  • Maintain strong governance and structured product sign‑off processes. 

  • Manage our current multi-platform status (KSP, ABP and Kambi) in parallel of driving our one internal platform strategy 

  C. Delivery & Execution

  • Produce high‑quality product requirements, documentation, and specifications for Engineering. 

  • Partner with Tech on delivery planning, sprint priorities, and execution quality. 

  • Monitor release performance and drive continuous optimisation based on data, KPIs, and feedback. 

  • Ensure robust UAT and post‑launch validation. 

  D. Cross-Functional Collaboration

  • Collaborate with Trading teams on pricing capabilities, in‑play performance, risk tools, and operational workflows. 

  • Align with Marketing and CRM on customer journeys, promotions, segmentation, and conversion levers. 

  • Work with Operations to ensure platform stability, compliance, monitoring, and efficiency. 

  • Partner with Data & Insights teams to build a metrics‑driven culture in product strategy. 

  • Partner with procurement on all third party deals for sportbook products 

  E. Market & Regulatory Alignment

  • Ensure full compliance with all regulatory obligations across jurisdictions. 

  • Partner with Legal, Compliance, and local market teams to integrate responsible gaming and regulatory‑by‑design principles. 

  • Adapt product features to local market requirements and customer behaviour. 

  F. Performance Management

  • Own Sportsbook product KPIs (NGR, ARPU, retention, engagement, margins, latency). 

  • Identify growth opportunities and performance gaps through rigorous analysis. 

  • Prepare regular business performance updates for leadership. 

  3. Leadership Responsibilities

  • Lead, mentor, and grow a team of Product Managers, Product Owners, UX, and analysts. 

  • Provide clear vision, priorities, and development opportunities to the team. 

  • Foster a culture of high performance, customer focus, and cross‑team collaboration. 

  4. Skills & Experience Required

  Experience

  • 10-15+ years in Product Management, ideally in Sports Betting. 

  • Demonstrated success delivering large‑scale B2C digital products. 

  • Strong experience with data‑driven decision‑making and high‑velocity product delivery environments. 

  Technical & Domain Skills

  • Deep understanding of Sportsbook platforms, betting mechanics, markets, and trading workflows. 

  • Strong knowledge of UX/UI best practices and customer acquisition/retention levers. 

  • Experience with agile methodologies and product governance frameworks. 

  Behavioural Skills

  • Excellent communication, influencing, and stakeholder management. 

  • Strong analytical mindset with the ability to simplify complexity. 

  • Leadership presence and ability to drive teams in fast‑paced, high‑stakes environments. 

  • Strategic thinker with a hands‑on delivery mindset. 

  5. Success Indicators

  • Growth in key product KPIs (engagement, retention, revenue). 

  • Improved customer experience and product differentiation. 

  • Successful, on‑time delivery of roadmap commitments. 

  • Strong cross‑functional alignment and high team performance. 

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