Social Media Manager

The role 

The Social Media Manager will play a key role in executing our social media strategy. This position requires a strategic thinker with a passion for sports and gaming, capable of developing innovative content that aligns with our brand and engages our target customers.

What you will do 

• Social Content Strategy & Planning:

  o   Develop and execute the social media strategy and content calendar across all OBG brands.

  o   Ensure a consistent, engaging, and brand-aligned presence on all platforms.

• Campaign Execution & Performance Optimization:

  o   Plan, schedule, and publish posts that drive impressions and engagement while supporting specific campaign objectives.

  o   Regularly evaluate content performance using analytics to apply data-driven insights for optimization.

• Event-Led Reactive Content:

  o   Provide timely and relevant social media coverage during major sporting events, ensuring real-time and responsive content that resonates with key customer segments.

• Channel Roadmapping & Development:

  o   Lead the development of channel-specific roadmaps for Twitter/X, Facebook, Instagram, Threads, and TikTok, tailoring strategies to platform best practices and audience preferences.

• Innovation & New Channel Exploration:

  o   Stay abreast of emerging trends and explore new platforms and social innovations.

  o   Recommend and test new social media opportunities to achieve business goals and expand brand reach.

• Sponsorship & Partnership Integration:

  o   Collaborate with internal teams and external partners to align social media activities with sponsorship plans and brand deals.

  o   Ensure campaigns are amplified across social channels for maximum reach and engagement.

• Asset Creation:

  o   Utilize self-service creative tools to design and produce engaging visual content and assets for social media.

  o   Ensure all created assets adhere to brand guidelines and are optimized for each platform.

• Cross-Functional Collaboration:

  o   Partner with brand, content, performance, product, and customer engagement teams to ensure social media integration with wider marketing and business strategies.

• Brand Consistency & Governance:

  o   Maintain high standards for creative execution and brand tone across all social posts.

  o   Ensure compliance with regulatory, legal, and brand guidelines in all social media activities.

  o   Ensure that you, and your team, adhere to the Governance, Risk & Compliance (GRC) obligations within your direct responsibility and control.

           o   Ensure any non-compliance incidents within your team are raised through the appropriate channels (Compliance Incidents Process) and that your team are informed of any reporting processes relevant to them.

           o   Challenge processes, policies and projects that will negatively impact compliance within the Group.

           o   Ensure your team's completion of all mandatory compliance trainings within the set deadline.

           o    Reach out to the Compliance Teams if unsure of any of your compliance obligations or the requirements are unclear.

Your experience 

• Previous experience in digital and specialism in sports content and/or social media.
• Proven track record of managing and engaging with customers across social communities.
• An awareness of the role and importance of brand reputation in the new media age.
• 360 knowledge of social media marketing; with demonstrated experience working with YouTube, Facebook, Twitter and Instagram.
• An ability to think creatively and be pro-active about coming up with ideas and new ways of working and not afraid to challenge the status quo.
• Demonstrated experience working with agencies and talent.
• Demonstrated experience in creating content for social media that has delivered tangible results.
• Experience in paid social is a plus.
• A strong interest in sports is a must.
• Experience in e­gaming/gambling industry is a plus.
• Excellent communication and literacy skills in English.