Digital Marketing Executive
Location: South Wimbledon, United Kingdom; Gibraltar
Contract Type: Full Time Permanent
Job Reference ID: 11585
ApplyAt FDJ UNITED we offer our 33 million players worldwide a broad range of entertaining and responsible gaming experiences with iconic brands like Loto, EuroMillions, Unibet, 32Red and Maria Casino. Our legacy business offline and online lottery games remains the Group’s primary revenue source. We also operate a strong portfolio of online products, including sports and horse-race betting, poker and casino games in regulated markets. In a fast-changing, opportunity-rich environment, our strategy is focused on sustainable, profitable growth with player protection at its core.
Turning skills into thrills
- Customer centric mindset
- Business Acumen
- Stakeholder Management
- Strategic Thinking and Commercial Awareness
- Adaptability & Market Sensitivity
- Revenue Growth & Profitability
Turning skills into thrills
United by our three values
Passion to succeed
Striving for excellence and beyond
Accountability
Taking ownership and upholding high standards every day
Collective Spirit
As one team, we achieve more
Digital Marketing Executive
The role
What you will do
- Campaign trafficking, scheduling and performance reporting.
- Co-ordinate with Agency on integrated multi-channel marketing campaigns across key digital platforms, including PPC, SEO, Social Media, Affiliate Marketing, Mobile, Programmatic display and YouTube, amongst others.
- Assist with preparing and delivering campaign briefs to external partners, internal stakeholder briefs.
- Collaborate with CRM team, dove-tailing acquisition with retention and demonstrating awareness of tailored lifecycle marketing.
- Contribute to testing and optimisation strategies aimed at increasing ROI from digital campaigns, including A/B testing of creative, CTAs, and campaign structure.
- Contribute to the oversight and refinement of acquisition bonus strategies across all digital channels, working to maximise conversion rates while maintaining profitability and compliance.
- Monitor the correct use of terms and conditions, responsible gambling messaging, and age restrictions across campaigns and digital platforms, ensuring messaging remains ethical and transparent.
- Assist stakeholders in routine compliance checks and monitoring processes across digital campaigns to uphold responsible gambling practices and brand integrity.
- Assist with content & creative co-ordination via briefing internal teams, refining creative outputs to ensure high-quality design, compelling messaging, and brand consistency across all customer touchpoints.
- Ensure all marketing communications adhere to regulatory frameworks.
Your experience
- Fluent in English, with Dutch or French language knowledge a plus
- Experience in a similar Digital Marketing role
- Experience of setting up and managing Digital Marketing campaigns
- Knowledge of Online Marketing concepts, strategy and best practice
- Knowledge of Digital Marketing KPIs and reporting on Digital Marketing performance.
- Industry knowledge of Digital Marketing, gaming, gambling or sports preferred.
- Interest in sports and/or casino preferred.
Testimonials
-
Luke Camilleri
I love to be part of a team that truly lives its values; supportive, forward-thinking, and united by purpose. It’s more than just a workplace, we're a community that challenges you to grow, values your individuality, and empowers you to make a real impact. Its culture celebrates diversity, drives innovation, and makes everyday inspiring!
Natalie Spires
Senior Commercial & Strategy Project Manager
United Kingdom -
Marc Van Haezendonck
Being a people manager and using my coaching skills to consistently improve the customer service skills of my team, makes our customers satisfied and myself a happy employee.
Marc Van Haezendonck
Customer Service Team Manager
Malta -
Every day, I stay close to our restaurant clients to understand their challenges and turn their needs into solutions that genuinely help their business grow. It’s this human connection that motivates me the most.
Lorenzo Reali
Account Manager
FranceLorenzo Reali
A European gaming champion
FDJ UNITED is a European leader in betting and gaming, trusted for its iconic brands and technological strength across around 15 regulated markets. We’re rapidly digitising our lottery business and expanding our sports-betting footprint, creating exciting opportunities to build the next generation of player experiences. Here you’ll work on high-impact projects: modernising platforms, scaling data-driven personalisation, and developing tools that both delight customers and protect them. Our goal is to strengthen customer relationships through smarter identification and insights. That means meaningful, purpose-driven work, from customer service to marketing, product design, compliance and more. All within an international, innovation-focused environment. We are shaping the future of gaming, join us!
Benefits
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